Google Ads Performance
Spend
$1,733.41
Clicks
1,099
Impressions
30,709
Conversions
35
All conversion types
Phone Calls
15
V1: 11 | V2: 4
CTR
3.58%
CPC
$1.58
CPL
$49.53
Google Ads Daily Spend (Combined)
Google Ads Daily Clicks (Combined)
| Campaign | Spend | Clicks | Impr. | Conv. | Calls | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| Search Search | General (V1) | $671.65 | 198 | 3,710 | 15 | 11 | 5.34% | $3.39 | $44.78 |
| Search General | Search (V2) | $642.51 | 346 | 8,751 | 2 | 4 | 3.95% | $1.86 | $321.25 |
| PMax PMAX | Capital Loans (V1) | $356.56 | 548 | 18,145 | 18 | 0 | 3.02% | $0.65 | $19.81 |
| Search Working Capital Loans (V1) | $59.57 | 5 | 72 | 0 | 0 | 6.94% | $11.91 | - |
| Search Industry Specific (V1) | $1.68 | 1 | 13 | 0 | 0 | 7.69% | $1.68 | - |
| Search SBA Loans (V1) | $1.45 | 1 | 18 | 0 | 0 | 5.56% | $1.45 | - |
| TOTAL | $1,733.41 | 1,099 | 30,709 | 35 | 15 | 3.58% | $1.58 | $49.53 |
Key Insights
- PMAX | Capital Loans delivered the best CPA at $19.81 with 18 conversions, dominating volume at just $0.65 CPC
- Search | General (V1) drove 11 phone calls and 15 conversions with a strong 5.34% CTR
- V2 account launched Sep 8 (General | Search) and collected 2 conversions and 4 calls in its first 2 weeks
- Combined CPL of $49.53 across both accounts with 35 total conversions and 15 phone calls
Spend
$1,090.90
Clicks
753
Impressions
21,958
Conversions
33
Phone Calls
11
CTR
3.43%
CPC
$1.45
CPL
$33.06
V1 Account Daily Spend
| Campaign | Spend | Clicks | Impr. | Conv. | Calls | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| Search | General | $671.65 | 198 | 3,710 | 15 | 11 | 5.34% | $3.39 | $44.78 |
| PMAX | Capital Loans | $356.56 | 548 | 18,145 | 18 | 0 | 3.02% | $0.65 | $19.81 |
| Working Capital Loans | High Intent | $59.57 | 5 | 72 | 0 | 0 | 6.94% | $11.91 | - |
| Industry Specific | $1.68 | 1 | 13 | 0 | 0 | 7.69% | $1.68 | - |
| SBA Loans | Government Backed | $1.45 | 1 | 18 | 0 | 0 | 5.56% | $1.45 | - |
| TOTAL | $1,090.90 | 753 | 21,958 | 33 | 11 | 3.43% | $1.45 | $33.06 |
Spend
$642.51
Clicks
346
Impressions
8,751
Conversions
2
Phone Calls
4
CTR
3.95%
CPC
$1.86
CPL
$321.25
V2 Account Context
- Launched September 8, 2026 as a fresh account to diversify traffic sources
- Running "General | Search" campaign targeting broad business funding keywords
- Higher CPC ($1.86 vs $1.45) expected during account ramp-up / learning phase
- Already generating conversions (2) and phone calls (4) within first 2 weeks
V2 Account Daily Spend (since launch Sep 8)
| Campaign | Spend | Clicks | Impr. | Conv. | Calls | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| General | Search | $642.51 | 346 | 8,751 | 2 | 4 | 3.95% | $1.86 | $321.25 |
Meta Ads Performance
Spend
$150.23
Clicks
37
Impressions
4,335
Reach
3,354
CTR
0.85%
CPC
$4.06
CPM
$34.66
| Campaign | Spend | Clicks | Impressions | CTR | CPC |
|---|---|---|---|---|---|
| Lead Gen Leads Campaign | Industry Specific | $125.75 | 26 | 3,368 | 0.77% | $4.84 |
| Lead Gen Leads | General | $24.48 | 11 | 967 | 1.14% | $2.23 |
| TOTAL | $150.23 | 37 | 4,335 | 0.85% | $4.06 |
Meta Strategy
- Running two lead generation campaigns targeting industry-specific audiences and general business funding prospects
- Industry Specific campaign handles 84% of spend ($125.75) focused on construction, restaurant, healthcare, and retail verticals
- General campaign showing strong efficiency at $2.23 CPC (45% lower than Industry Specific)
- New V2 ad creatives designed and launched during this period based on client feedback
Reddit Ads Performance
Spend
$335.99
Clicks
254
Impressions
27,668
CTR
0.92%
CPC
$1.32
Lowest across all platforms
CPM
$12.14
Most efficient reach
Community Targeting (15 Subreddits)
🏪 r/smallbusiness
🚀 r/EntrepreneurRideAlong
💼 r/Entrepreneurship
📈 r/Entrepreneur
🛒 r/ecommerce
🏢 r/business
🌍 r/AskUAEBusiness
👔 r/Businessowners
🛍️ r/ShopifyeCommerce
📊 r/BusinessHub
🤖 r/RedditforBusiness
🏬 r/shopify
🏗️ r/AskConstruction
💡 r/Entrepreneurs
🏠 r/smallbusinessowner
Keyword Targeting
restaurant financing
small business loan
construction equipment financing
working capital
SBA financing
commercial lending
MCA alternative
cash flow financing
dental practice financing
chiropractor financing
operating capital
expansion financing
commercial real estate loan
SBA loan application
restaurant equipment
opening a restaurant
construction company growth
seasonal business funding
denied for SBA loan
equipment lease vs buy
Reddit Strategy
- Lowest CPC across all platforms at $1.32 per click, 16% less than Google V1 and 67% less than Meta
- Highest impression volume (27,668) at the most efficient CPM ($12.14) of any platform
- Dual targeting strategy: community audiences (15 subreddits) + keyword targeting (20+ financing terms)
- Running as a "Traffic Campaign" optimizing for clicks to drive awareness and site visitors
CRM Pipeline & Lead Status
99 Total Leads from Ads
22 In Progress / Other Stages
72 Open, Not Contacted
5 Application Out / Working
Lead Status Distribution
Ad Spend Distribution
CRM Automations Active
- TrustPilot review email automation: fires when opportunity reaches "Closed - Funded" stage in Salesforce
- Do Not Call sync: when a contact is marked DND in Melleka App, it updates Salesforce to "Do Not Call"
- Post-call SMS automation: sends an automatic follow-up text after outbound calls
- Zapier integration: closed leads from Salesforce auto-transfer to Melleka App with proper tagging
Keyword Intelligence
V1 Account Keywords (Top 15)
| Keyword | Match | Clicks | Impr. | CTR | CPC | Spend | Conv. |
|---|---|---|---|---|---|---|---|
| business funding | Broad | 39 | 995 | 3.92% | $3.38 | $131.95 | 0 |
| asset based lending | Broad | 32 | 508 | 6.30% | $3.41 | $109.17 | 1 |
| funding companies | Phrase | 20 | 189 | 10.58% | $3.77 | $75.46 | 0 |
| small business funding | Broad | 18 | 436 | 4.13% | $3.74 | $67.34 | 0 |
| business funding | Phrase | 10 | 207 | 4.83% | $4.94 | $49.44 | 1 |
| short term business loan | Phrase | 4 | 39 | 10.26% | $12.33 | $49.31 | 0 |
| small business loans | Broad | 13 | 351 | 3.70% | $3.38 | $43.98 | 0 |
| business capital loans | Broad | 15 | 263 | 5.70% | $2.60 | $39.01 | 0 |
| small business grants | Broad | 8 | 171 | 4.68% | $3.85 | $30.81 | 1 |
| construction business loan | Broad | 8 | 88 | 9.09% | $3.21 | $25.67 | 0 |
V2 Account Keywords (Top 10)
| Keyword | Match | Clicks | Impr. | CTR | CPC | Spend | Conv. |
|---|---|---|---|---|---|---|---|
| apply for business loan | Broad | 145 | 3,316 | 4.37% | $1.80 | $261.64 | 0 |
| asset based lending | Broad | 72 | 2,153 | 3.34% | $1.74 | $124.95 | 1 |
| business funding | Phrase | 55 | 1,227 | 4.48% | $2.02 | $111.30 | 1 |
| commercial loans | Phrase | 31 | 1,227 | 2.53% | $2.12 | $65.83 | 0 |
| apply for sba loan | Broad | 27 | 266 | 10.15% | $1.80 | $48.73 | 0 |
| government backed loans | Phrase | 10 | 354 | 2.82% | $1.89 | $18.85 | 0 |
| emergency business loan | Phrase | 4 | 135 | 2.96% | $2.20 | $8.79 | 0 |
| asset based loans | Phrase | 2 | 73 | 2.74% | $1.55 | $3.10 | 0 |
Top Keywords by Spend (V1 + V2)
Active Meta Ad Creatives
6 active ad creatives running across industry verticals targeting business owners seeking funding.
Restaurant Ads
Industry Specific Campaign
Construction Ads (V2)
Best performing + revamp
Healthcare Ads
Industry Specific Campaign
SBA Loan Ads
Industry Specific Campaign
Retail Ads
Industry Specific Campaign
Pharmacy Ads
Industry Specific Campaign
Work Completed
Google Ads
7Created new Google V2 ad account to diversify traffic and test fresh campaigns
Paused PMax that was stealing budget from search. Removed target CPA since it was throttling budget. Reviewed and updated headlines and descriptions across 3 ads. Reviewed negative keywords.
Expanded PMax campaign and created new ad group for audience signals
Verified Bay Street Google Ads account configuration and conversion tracking
Reverted back to original Google tag (connected to original Google ad account and Bing)
Added ClickCease fraud protection to combat fake applications from syndication partners
Prepared performance numbers and reporting for client meetings
Meta Ads
3Created new Meta creatives for Bay Street Lending (general branding)
Created new Meta creatives for Bay Street Capital
Created V2 ad designs based on client feedback for improved performance
CRM & Automations
7Built TrustPilot review email automation: triggers when contact's funded amount is greater than zero and TrustPilot exclusion field is false
Created Zap to transfer closed leads from Salesforce to Melleka App, tag them, and enable email automation
Implemented "Do Not Call" sync: when contact is in DND on Melleka App, it updates Salesforce accordingly
Uploaded TrustPilot contact list to Melleka App, tagged contacts, and scheduled TrustPilot email
Retrieved list of one-time TrustPilot contacts for initial blast
Followed up with Vadym regarding automated leads and adding qualifying questions to the website form
Called/Slacked Vadym directly to review AI notes from last meeting
Email Marketing
3Created Re-engagement Email Campaign #1 for dormant leads
Created Re-engagement Email Campaign #2 for follow-up sequence
Created Re-engagement SMS campaign for text-based outreach to cold leads
Fraud Protection & Troubleshooting
2Identified and addressed wave of fake applications from paid Bing/Microsoft Ads. Syndication partner click fraud detected: datacenter IPs and rotating proxies generating fake form fills on paid clicks.
Added ClickCease click fraud protection to filter invalid traffic and prevent wasted ad spend
Reporting & Meetings
3Created comprehensive performance deck for client meeting
Prepared weekly performance reports with full platform breakdowns
Compiled numbers and analytics for client strategy meetings
Cross-Platform Comparison
Google Ads
$1,733.41
Clicks1,099
Impressions30,709
Conversions35
Phone Calls15
CTR3.58%
CPC$1.58
CPL$49.53
Meta Ads
$150.23
Clicks37
Impressions4,335
Reach3,354
CTR0.85%
CPC$4.06
CPM$34.66
Reddit Ads
$335.99
Clicks254
Impressions27,668
CTR0.92%
CPC$1.32
CPM$12.14
Spend Distribution by Platform
CPC Comparison
CTR Comparison
| Platform | Spend | Clicks | Impressions | Conversions | CTR | CPC | CPM |
|---|---|---|---|---|---|---|---|
| $1,733.41 | 1,099 | 30,709 | 35 | 3.58% | $1.58 | $56.45 | |
| Meta | $150.23 | 37 | 4,335 | 0 | 0.85% | $4.06 | $34.66 |
| $335.99 | 254 | 27,668 | 0 | 0.92% | $1.32 | $12.14 | |
| TOTAL | $2,219.63 | 1,390 | 62,712 | 35 | 2.22% | $1.60 | $35.39 |